Ray Apena — R3

OR A QUEST TO TAKE DOWN CHESTERTON'S FENCE 

NOT
A VC.

Early-stage thougts on talent, technology, and the mythos of capitalism, from inside the startup-industrial complex.

CAPITAL · TALENT · VENTURE · HERESY

Start reading
STARTUP-INDUSTRIAL COMPLEXBELIEF SYSTEMSCAPITAL FORMATIONTALENT MARKETSHARD TECHVENTURE MYTHOLOGY
STARTUP-INDUSTRIAL COMPLEXBELIEF SYSTEMSCAPITAL FORMATIONTALENT MARKETSHARD TECHVENTURE MYTHOLOGY

§ 01 — WRITING

WRITING

Essays on investing, startups, and the machinery of capital.

    Loading…

    § 02 — ANTI ANTI-PORTFOLIO

    ANTI ANTI-PORTFOLIO

    Buzzwords about my least favourite buzzwords.

    COMPANY

    YC Companies

    A rotating batch of the same six AI ideas, dressed for the demo day photographer. Anthropic is rolling up YC companies in their blunts rn.

    TREND

    AI Personalised Learning Startups

    Kids don't want a tutor, schools won't buy the seat, and parents want the "facetime". I'm actually bullish just deep down, very, very, deep down.

    ARCHETYPE

    The Evangelist Operator

    Charismatic, capital-efficient, great podcasts. But it's not programmers that AI is decimating, it's non-technical moats. The bar is higher.

    ARCHETYPE

    EXIT-OPTION MAXXERS

    Public roadmap, private revenue. Every week is a lesson learned, just never the one about making money.

    COMPANY

    The Rebundled B2B Marketplace

    A directory with a Stripe integration, priced like a network. Negative take-rate but you can just "sell more"?

    ARCHETYPE

    CHRONIC PUBLIC BUILDER

    Co-founder clout and credential chasers. There's an industry for this (and clue it's a Bain in the ass).

    § 03 — PORTFOLIO

    PORTFOLIO

    If all else fails...

    Personal notes, not recommendations.

    § 04 — ABOUT

    A RUNNING CRITIQUE OF THE STARTUP-INDUSTRIAL COMPLEX.

    Created by Ray Erewunmi.

    Cambridge dropout, ex-Credit Suisse Full Scholar, current founding bricklayer. This is my running critique of the startup-industrial complex or the writing that doesn't belong on pitch decks.

    © 2026 not a VC · notavc.org

    CAPITAL · TALENT · VENTURE · HERESY